shanevong

Mowe is a run and fitness community brand based in Oman, built around group running sessions and social meetups. I designed the full identity, including a wordmark with sharp, forward-leaning angles meant to suggest motion and momentum, and a compact logomark using the same angled letterform for social icons and merchandise. The system uses a black and neon green palette paired with General Sans, and I built out brand guidelines, social media templates, event promotion (routes, run announcements, community shoutouts), and physical applications including water bottles and event flags.